Monday, April 5, 2010

Surfing A Tsunami Of Data

How not to get swamped by the information explosion

The ongoing information explosion is profoundly changing modern business. As Fortune magazine reported recently, the total amount of digital data in the world quadruples each and every day. This staggering increase in the volume of available knowledge presents both a challenge and an opportunity.

The weight of data capture far exceeds the ability of the human brain to process it, and threatens to overwhelm the capacity even of the multitude of computer servers used to process it. Knowledge is power, but to be meaningful, the information must be culled for the significant facts, organized, and presented in a format that allows managers to understand and act on it.

In the world of logistics, this is what we do. While TOTALogistix routinely saves our clients double-digit percentages on their transportation operations, what we do with your data can add even more value to the relationship. Our company is a leader in managing supply chain information flow, for both Fortune 500 and smaller firms. If you can’t measure it, you can’t improve it.

TOTALogistix can bring you value in areas far beyond simply getting comparable or improved transportation service at a better price. We have been very successful in moving clients to a largely electronic environment.

The companies that embrace this revolution in supply chain technology will own the future. Are you ready to be among them? Surf’s up.

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