Thursday, October 7, 2010

That's Smart Logistics

At TOTALogistix, we’ve ♥ed logistics for twenty years.

UPS has discovered logistics.

Their new “That’s Logistics” TV commercials seem designed to make you believe they invented logistics. With a catchy jingle to the tune of the old Dean Martin song “That’s Amore,” they show shipments in transit, a big brown arrow leading the way, and culminate with a Brown delivery guy being spontaneously embraced by a cute female package recipient.

Before there was UPS Logistics, or FedEx Logistics, before JB Hunt, YRC and nearly every significant asset-based carrier took up the logistics banner, TOTALogistix was bringing the benefits of logistics to a select group of savvy businesspeople.

For over 20 years, working with UPS, as well as their competitors, in every mode of transportation and beyond, we have helped clients from regional firms through the Fortune 500 squeeze every ounce of benefit from their supply chains.

UPS brings a lot to the table, but it’s a fair bet their solutions will be based on having you use…UPS. To maximize your efficiency and profitability, you need an independent expert on your team, with allegiance only to your bottom line.

That’s smart logistics.

1 comment:

  1. Their new “That’s Logistics” TV commercials seem designed to make you believe they invented logistics. With a catchy jingle to the tune of the old Dean Martin song. palletline logistics

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